Fly Fishers International’s FlyFest, presented by The Fly Shop, returns September 24–26 in Redding, California, bringing anglers together for three days of learning, connection, and celebration in Northern California’s trout country.

As FFI’s signature event, FlyFest welcomes anglers of all ages and skill levels. Held at the Redding Civic Auditorium, the weekend features expert-led presentations, casting and fly-tying demonstrations, and a vibrant consumer trade show, all designed to create meaningful opportunities to learn, connect, and share in the culture of fly fishing.

One simple registration includes access to all core programming, with optional small-group seminars available for those looking to go deeper. The event concludes with a community dinner and fundraising auction in support of FFI’s mission and conservation efforts.

Rooted in education, community, and stewardship, FlyFest is a gathering fly anglers won’t want to miss.

Funds raised through Fly Fishers International do far more than support a single event, they sustain the foundation of fly fishing as a craft, a community, and a legacy. These contributions directly fund education and outreach programs that teach essential skills like fly casting and fly tying, while also expanding access through online learning platforms that reach anglers wherever they are. They support the development and certification of instructors, ensuring that knowledge is passed on with consistency and excellence across generations.

Donations also strengthen a global network of more than 230 affiliated clubs, creating opportunities for connection, mentorship, and shared learning at the local level. Through these clubs, FFI fosters community, introduces new anglers to the sport, and provides meaningful pathways for youth engagement. Just as importantly, funds help advance conservation awareness and stewardship, equipping anglers to protect the waters and fisheries that make fly fishing possible.

In essence, giving to FFI is an investment in the future of fly fishing; supporting education, preserving tradition, building community, and ensuring that the next generation not only inherits the sport, but is equipped to carry it forward.

The professional guides at The Fly Shop work together as a team, sharing information with each other daily, combining their talents, ideas and everyday experience. It’s why they are the most successful fly fishing guide service in Northern California.

The Fly Shop has been guiding fly fishermen in the surrounding rivers and streams since 1978. They know the ropes and they’re the only guide service holding permits for the Shasta, Trinity, Six Rivers, Klamath National Forest lands, and all the regional rivers, streams, and fisheries administered by the Bureau of Land Management.

• Lower Sacramento River
• Trinity River
• McCloud River
• Fall River
• Upper Sacramento River

• Hat Creek
• Pit River
• Klamath River
• Trout Spey
• Shasta Lake

FlyFest is Fly Fishers lnternational's annual gathering of anglers, educators, conservationists, and industry leaders. It is a modern conference-style event built around education, community, and stewardship of the waters we love. Our sponsorship program is intentionally simple. Each level is designed to be clear, achievable, and valuable-focused on meaningful visibility, authentic engagement, and real connection with attendees.

FlyFest is where the fly-fishing community comes together to learn, connect, and engage, and the trade show sits at the heart of it all. Think of anglers, educators, conservation leaders, and industry brands together under one roof at the Redding Civic Auditorium. Educational presentations, fly tying and casting demos, seminars, and social gatherings are all designed to flow through a central trade show space, ensuring consistent traffic and meaningful face-to-face interaction throughout the weekend.

Exhibiting at FlyFest isn't about being tucked away on a trade show floor, it's about being part of the experience. Attendees move between education, demonstrations, and community spaces with the trade show at the center of the action, creating natural opportunities for conversation, product discovery, and relationship building.

We're thrilled to share that The Fly Shop has already committed as the Presenting Partner for FlyFest 2026. Their involvement signals the caliber of brands and retailers aligning with this event and reinforces FlyFest as a gathering grounded in expertise, credibility, and the future of fly fishing.

Keep in mind that exhibitor space is limited, and booth locations will be assigned on a first-come basis. Brands looking to be part of a focused, highly engaged fly-fishing audience are encouraged to secure their space early. FlyFest 2026 is a weekend the fly-fishing community will be talking about. Don't miss out!