In the January/February 1994 issue of American Angler magazine, both in an article by John Betts and in an advertisement by Alan Bramley, then owner of Partridge of Redditch, there was discussion of a new hook style that they referred to as the "Touch and Go – Tag hook." Mr. Bramley wrote in the advertisement, "Many fly fishermen and women want to practice 'catch and release' with minimal damage to the fish. The craft of tying the fly and the art of deceiving the fish, by careful presentation of that fly, gives them most of the enjoyment which they seek in fly fishing." He went on to say, "We tried to find a 'hook' which would help you to achieve this with virtually no damage to the fish. The answer is, we believe, a hook which has no point or barb - but instead of a point - an eye. This means the hook will hold the fish only momentarily. You can be satisfied that the fly has worked and your skill in presenting it has deceived the fish. In this sense - you have touched the fish and it has gone."
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